Legal
Cookie Policy
Last updated: 25 March 2026
TL;DR — Plain English summary
What are cookies?
Cookies are small text files stored on your device when you visit a website. They let the site remember information about your visit — such as whether you are logged in or which pages you have viewed.
We also use related technologies such as local storage and pixel tags that function similarly. This policy covers all of them.
How we use cookies
We use cookies for three purposes:
- Essential (strictly necessary): Required for the site to function. Authentication, session management, and payment security fall here. These cannot be disabled.
- Analytics: Help us understand how visitors use the site so we can improve it.
- Advertising: Allow us to measure the effectiveness of our paid marketing campaigns and reach prospective users on Meta platforms.
Cookie inventory
The table below lists every cookie and tracker currently active on shotguncv.com.
| Cookie / identifier | Provider | Purpose | Retention | Essential |
|---|---|---|---|---|
| __clerk_db_jwt | Clerk | Maintains your authenticated session. Required for login to work. | Session / 1 year | Yes |
| __client | Clerk | Identifies the browser client for authentication state management. | 1 year | Yes |
| ph_* | PostHog | Anonymised product analytics — which pages are visited, which features are used, and where users drop off. Data is stored on PostHog's EU-region servers. | 1 year | No |
| _ga, _gid | Google Analytics | Aggregated website analytics — session counts, traffic sources, and page popularity. | _ga: 2 years · _gid: 24 hours | No |
| _fbp, _fbc | Meta (Facebook) | Tracks conversions from our Facebook and Instagram advertising campaigns. Enables us to measure ad effectiveness and reach people who have shown interest in the service. | _fbp: 90 days · _fbc: 90 days | No |
| __stripe_mid, __stripe_sid | Stripe | Fraud detection and security during payment processing. Only active on checkout pages. | __stripe_mid: 1 year · __stripe_sid: 30 min | Yes |
Managing and opting out
For non-essential cookies, you can opt out using the links in the table above or by adjusting your browser settings:
- Browser settings: Most browsers let you block or delete cookies. Visit allaboutcookies.org for browser-specific instructions.
- Google Analytics opt-out: Install the browser add-on.
- Meta advertising opt-out: Adjust your Facebook Ad settings.
Please note that disabling non-essential cookies will not affect your ability to use the core service, but may reduce the quality of your experience on marketing pages.
Changes to this policy
We will update this cookie inventory whenever we add or remove cookies. The "last updated" date at the top reflects the most recent change.
Questions? Email privacy@shotguncv.com.