Marc Leon
Co-founder of ShotgunCV. I write about cold-outreach job hunting, the hidden Danish job market, and what we’ve learned running 50,000+ campaign emails for job seekers across Denmark, Sweden, and the EU.
Before ShotgunCV, I built and shipped cold-outreach systems for early-stage Nordic startups — the same playbooks I now run for job seekers, just with their CV instead of a sales deck. I built the ShotgunCV campaign engine, the AI generation layer that writes a unique cover letter for every company, and the quality-loop scoring system that keeps deliverability above 95% even at 200 emails / month / user.
Reach me at marcleonbiz@gmail.com for press, interviews, or partnership inquiries.
What I write about
- Cold email outreach
- B2B growth playbooks
- Hidden job market
- Danish recruiting culture
- AI cover letter generation
- Email deliverability
- Conversion-rate optimisation
- Job-seeker analytics
Articles
Everything I’ve published on the ShotgunCV blog.
Why sending 200 job applications beats sending 5 every time
Job hunting is a numbers game. The data shows that candidates who send more applications get hired faster, but only if every email is personalised.
The job hunting mistake 90% of people make
Most job seekers wait for companies to post openings. But 70% of jobs are never advertised. Here's how to access the hidden market.
Why the best jobs are never posted online
Companies prefer referrals and direct outreach over job boards. Understanding why changes everything about your approach.
How to get hired in Denmark as a foreigner
Denmark's job market is unique. Here's what international candidates need to know about Danish work culture, CVs, and networking.
Job hunting in Copenhagen, the complete guide 2026
Everything you need to know about finding work in Copenhagen: industries, salary expectations, visa requirements, and proven strategies.
Risk-free, both ways.
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