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Comparison · Honest side-by-side

ShotgunCV vs LoopCV: which one actually emails companies that aren’t hiring?

LoopCV auto-applies to jobs already posted on LinkedIn, Indeed, and 30+ boards. ShotgunCV cold-emails the 70% of companies that never post. Different problems, different products. Here’s an honest comparison so you can pick the right one.

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The core difference

One applies to listed jobs. The other emails companies before they list anything.

LoopCV

Uploads your CV once, then auto-applies on your behalf to roles that match your filters across LinkedIn, Indeed, Glassdoor, and 30+ other boards. The application itself is whatever the board's ATS asks for — usually a CV and a templated cover letter.

Best when: you want to volume-apply to roles that are already publicly advertised.

ShotgunCV

Reads your CV, then writes a unique cold-email cover letter for each of 200 companies in your target industry. Sends them on your behalf, paced over 30 days. Replies thread into one dashboard. None of these companies have a posted role — we reach them before they post.

Best when: you want introductions to companies that aren't advertising right now.

What the outreach actually looks like

The same candidate, two completely different approaches.

LoopCV: ATS application
Submitted: Senior Marketing Manager · Acme Corp CV uploaded · Cover letter (templated) Status: Application sent. Tracking via dashboard.
(Form-fill into the company's ATS.)
ShotgunCV: cold email
To: emma@vetra.dk Subject: Senior marketing role at Vetra Hi Emma — I've been following Vetra's expansion into the Nordic D2C space. I led growth at a similar-stage Berlin SaaS where we scaled CAC-payback from 14 to 7 months — happy to share what worked. CV attached. Open to a 20-min intro next week?
(Direct email to a real hiring contact.)

Feature-by-feature

Target market
ShotgunCVCold email to companies that haven't posted (the hidden 70%)
LoopCVAuto-apply to jobs posted on boards (LinkedIn, Indeed, etc.)
How outreach happens
ShotgunCVDirect email to a hiring manager / decision maker
LoopCVATS application + form fill on the company's job posting
Personalisation
ShotgunCVUnique cover letter per company, written from your CV by Claude
LoopCVOne CV + one cover letter template, applied to many roles
Volume
ShotgunCV200/month (Starter) · 500/month (Pro)
LoopCVUp to ~1,000 auto-applies/month on highest tier
Reply rate / response signal
ShotgunCV~21% email reply rate (last 90 days, 8,400+ campaigns)
LoopCVApplication sent → board ATS handles response (highly variable)
Languages
ShotgunCVDanish, Swedish, English (chosen per campaign)
LoopCVPrimarily English (job-board language follows)
Geographic focus
ShotgunCVDenmark-first; EU/US expansion underway
LoopCVGlobal (works wherever its 30 supported boards operate)
Inbox / reply management
ShotgunCVReplies thread into one dashboard, classified + draftable
LoopCVReplies (if any) go to your personal inbox
Pricing — entry tier
ShotgunCV€19 / month (200 emails)
LoopCVFrom ~€40 / month (varies by plan; verify on loopcv.pro)
Cancellation
ShotgunCVCancel from dashboard, no contract, 14-day money back
LoopCVSelf-serve cancel via account settings
Best for
ShotgunCVPeople who want introductions to companies that aren't advertising
LoopCVPeople who want to volume-apply to listed openings on job boards

LoopCV facts last verified 2026-05-07. Pricing varies — see the live LoopCV pricing page for current numbers.

Common questions

Is LoopCV bad?
No. LoopCV solves a different problem. If your strategy is to apply to as many posted jobs as possible across LinkedIn, Indeed, Glassdoor, and 30+ other boards, LoopCV is built for that. ShotgunCV is built for the opposite — reaching the 70% of companies that never post a role, before they post.
When should I use LoopCV instead of ShotgunCV?
Use LoopCV when you're applying to roles that are publicly advertised, want to volume-apply to job boards, and prefer the ATS-form-fill workflow. Use ShotgunCV when you want to reach the hidden market — companies that aren't actively hiring but might create a role for the right candidate.
Can I use both?
Yes. Some users run both — LoopCV for posted-board coverage, ShotgunCV for direct cold email. The two surfaces don't overlap: companies you cold-email rarely have a posted job for you to also auto-apply to. Combined, you cover both the visible and hidden job market.
How does ShotgunCV's reply rate compare to LoopCV's?
Different metrics, not directly comparable. ShotgunCV's 21% email reply rate measures recruiter responses to our cold emails. LoopCV doesn't publish a comparable number because their applications go through ATS systems, where the response signal is automated rather than human. The right comparison is conversations-per-month — and in that comparison ShotgunCV consistently produces more recruiter conversations per email sent.
What about pricing — why is ShotgunCV cheaper?
ShotgunCV's entry tier (€19/mo for 200 emails) is below LoopCV's because we have a tighter focus (cold email only, no board integrations to maintain) and a leaner cost structure. LoopCV's price reflects the operational work of maintaining 30+ board integrations.
I'm switching from LoopCV — is there a discount?
Yes. Use coupon SWITCH25 at checkout for 25% off your first three months. Helps offset the dual-running period if you keep LoopCV active while testing ShotgunCV.
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